By the end of 2010, nearly 80% of the products pitched in Facebook product meetings were targeted at audiences that use desktop computers. However, that seems to be changing soon, according to Vaughan Smith, Facebook’s Vice President. Vaughan announced at a recent development conference that the company “knows and is completely aware†that mobile needs to be first...
Read MoreCybercrime isn’t going away, and in fact it’s increasing each year by thousands of reports. In the 2012 Security Threat Report by SOPHOS, the company urges all small companies and individuals to step up their game, saying that we “need to be ready for attacks on new platforms and devices—all the places we use data for work and...
Read MoreIn the spirit of Halloween, eVoice released the results of a survey that asked thousands of businesses in all 50 states what scares them the most. The winner: finding new customers and hanging onto existing ones. The survey was sent via email to customers and visitors to eVoice’s website, and it really shows us the truth of owning...
Read MoreBlogs are everywhere. Blogs are independent, blogs are on websites, blogs are on Facebook, blogs are on pretty much everything. Sometimes this means that attracting an audience can be exceedingly difficult. Competition is a good thing, but too much competition means you won’t ever actually see any traffic. To generate traffic, sometimes you have to use all of...
Read MoreMobile marketing is growing so fast that companies like Facebook and Google are bowing down to the masses that are glued to their tablets, iPhones, and compact computers. If those large companies are doing it, you should be, too. Not having some sort of mobile marketing campaign can rip your company to shreds in a matter of weeks....
Read MoreIt feels like a long time ago when geography predicted the audience with which you would work. Even though it wasn’t that long ago, the world of today offers a huge amount of opportunity for small businesses to gain business halfway across the world. However, this doesn’t come without a major price. Gone are the days that we...
Read MoreWhich do you think will contain malware: an adult website, or one that talks about religion? Most of us would assume it would be the adult website, but most of us would be wrong. Symantec conducted a recent study that indicated that many hackers and digital attackers have evolved. They have wandered away from adult websites and have...
Read MoreIs advertising on the same places in the same way not bringing you business like it used to? It’s probably because your core audience is sick of seeing the same thing, but you don’t have anything else to show them. Even though you brainstorm, you can’t think of anything new either. That’s okay, don’t worry: here are a...
Read MoreMost people assume that marketing is a one way road. You market to a particular segment, make a promotional offer, and hope they choose you. Or, you market to the same niche and hope they choose your price. Either way, you might make some sales, but you’re looking at lower profits than you deserve. The secret to high...
Read MoreMike Haberman, a Verizon Wireless executive, was hit directly by Hurricane Sandy. Due to some quick thinking, he managed to stay online during the entire storm and work from his home from his laptop and smartphone. Why is this important? Because Haberman was one of the man reasons that Verizon Wireless was able to stay up during most...
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